Websites are a fantastic feature for most
businesses. They allow you to reach a greater number of customers from a
broader area. Today, businesses rarely compete solely at the local level, but
on a national, and international level too. It is important to make the most of
this space, to make the website as popular as you can for the level of
business. One way of doing this is to add a voting feature to your site, and
below we are going to explain why.
Interactivity
The internet used to be passive. People would
go on there just to browse the various webpages. Aside from the games, it was
just a place for reading and watching videos. Today, though, we prefer actually
doing something on the internet. We do not want to be passive recipients of
information, but we want to engage too. We want to engage with the people who
host the website, but also with other users. Hosting polls helps to increase
the interactivity of the site; it gives your users an activity to take part in
while they are on the website.
Creating a Sense of Community
Having a poll website gives your visitors a
chance to talk about something. It provides a relevant subject about which they
can speak. By adding a comment section to the poll, you will help to increase a
sense of community, and give people an outlet for discussing your website –
which, hopefully, is only positive.
Get Feedback
The only way that you can ensure that you
are offering your visitors what they need, is to ask them. By asking your
visitors and customers for feedback, you can find out where you need to
improve, and where you are doing things right. Not only this, but you can
separate them into different groups, to find if there is one particular
demographic to which you should be offering more.
You can tailor the polls to ask the right
questions at the right time. For example, you may sell hand-made jewellery; you
can ask if people are planning to buy jewellery for Christmas, if they answer
yes, then you will know to make festive jewellery. Clearly, you would tailor
your poll to the type of business you are running, but a poll website is a
great way to learn about your clientele and the things they need from your
business.
There are a few rules in using a poll on
your website. They are not fixed in stone, but they will help you to design a
poll that people will want to use:
1.
Ask people questions that are
relevant to your business. You should understand how to tailor the questions be
relevant to your customers. Some things to think about are seasonality, latest
trends, and current affairs.
2.
Ask questions that are
open-ended, as well as simple single answer questions. This helps to engage
your customers and encourages them to enter into discussions.
3.
Make the poll visible. If no
one can see it, no one will be able to take it.
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